Blar i NHH Brage på forfatter "Risan, Astrid Holm"
-
Addressing femininity in green consumption : an experimental study on how degrees of feminine communication affect purchase intention for green products
Pehrson, Julie Sofie; Risan, Astrid Holm (Master thesis, 2019)The purpose of this study is to investigate how different degrees of feminine communication can have an impact on purchase intention for green products and whether this can be mediated by perceived effectiveness. The ...